Scrolling through my emails yesterday, looking at the many shops that I've subscribed to and seeing the new season collections, I was surprised to read an email about Topshop's new 'runway-to-retail' idea that has taken over London Fashion Week this year. As London Fashion Week approaches showing Spring/Summer 2017, many designers have decided to make their collections available straight from the runway.
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| Topshop Unique Catwalk 2015 |
If you know me, then you know that I am in love with Topshop. It's one of my favourite shops and every year I watch the Topshop Unique show from the comfort of my bedroom, envying the beautiful designs that grace the catwalk. I love the idea that they are one of the designers who are following this concept. I am certainly not the only person who wishes they could see their favourite runway designs available to buy from their favourite designers. It's exciting to think that something that you see on the catwalk could be in your wardrobe within days.
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| Topshop Unique Catwalk 2014 |
Fashion Week is a celebration of the fashion industry and shows a new season of enviable clothing. It's my favourite time of year and it makes me want every piece of clothing, which isn't good for my bank account. But to have this new 'runway-to-retail' concept shows the gap being bridged between the consumer and the catwalk.
Who's your favourite designer?
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